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THE SOFT SELL Gets Harder.

• Authors : Schultz, E.J.

Subjects: *ADVERTISING campaigns; *ADVERTISING effectiveness; *SOCIAL marketingPEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; MCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD

• Source: Advertising Age. 6/12/2017, Vol. 88 Issue 12, p0048-0048. 1p.

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Pepsi gains toehold in Coke stronghold.

• Authors : MacArthur, Kate

Subjects: *SOFT drinks; *CONSUMER preferencesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; COCA-Cola Co. 003296175 COCA-Cola Co. COCA-Cola Co. 003296175 003296175 COCA-Cola Co. 003296175 KO; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 3/12/2007, Vol. 78 Issue 11, p1-43. 2p. 1 Color Photograph.

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ABC's Oscar broadcast: No-win for dot-coms.

• Authors : Friedman, Wayne

Subjects: *ACADEMY Awards; *ADVERTISING rates; *MEDIA buying servicesAT&T Inc. ; AMERICAN Express Co. 006979900 AMERICAN Express Co. AMERICAN Express Co. 006979900 006979900 AMERICAN Express Co. 006979900 AXP; GENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM

• Source: Advertising Age. 1/24/2000, Vol. 71 Issue 4, p1-50. 2p.

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MCDONALD'S, PEPSI AND COCA-COLA TROLL FOR UP-AND-COMING ARTISTS.

• Authors : York, Emily Bryson

Subjects: *MUSIC in advertising; *MARKETING management; *EMPLOYMENT of musiciansMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP; GREEN Label Sound (Company)

• Source: Advertising Age. 6/7/2010, Vol. 81 Issue 23, p3-38. 2p.

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Fast-food giants turning to short-order strategy.

• Authors : Pollack, Judann

Subjects: *MARKETING strategy; *FAST food restaurantsUNITED StatesMCDONALD'S Corp. MCDONALD'S Corp. MCDONALD'S Corp. MCD; BURGER King Corp. ; PEPSICO Inc. 001287762 PEPSICO Inc. PEPSICO Inc. 001287762 001287762 PEPSICO Inc. 001287762 PEP

• Source: Advertising Age. 9/29/1997, Vol. 68 Issue 39, ps20-s20. 1/2p. 1 Chart.

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100 leading national advertisers.

Subjects: *ADVERTISERSUNITED StatesPROCTER & Gamble Co. 001316827 PROCTER & Gamble Co. PROCTER & Gamble Co. 001316827 001316827 PROCTER & Gamble Co. 001316827 PG; GENERAL Motors Corp. 005356613 GENERAL Motors Corp. GENERAL Motors Corp. 005356613 005356613 GENERAL Motors Corp. 005356613 GM; WARNER Media LLC WARNER Media LLC WARNER Media LLC TWX

• Source: Advertising Age. 9/29/1997, Vol. 68 Issue 39, ps4-s4. 1p.

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Whittle suffers new woes as NEA targets sponsors.

• Authors : Mandese, Joe

Subjects: NATIONAL Education Association of the United States; MCDONALD'S Corp.; PEPSICO Inc.

• Source: Advertising Age. 7/11/1994, Vol. 65 Issue 29, p40-40. 1/4p.

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`Big' plans in fast-food for top 100.

• Authors : Strnad, Patricia

Subjects: FAST food restaurants; MARKETING; ADVERTISING spendingUNITED States

• Source: Advertising Age. 9/29/1993, Vol. 64 Issue 41, p17-17. 1/2p. 1 Chart.

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Gratt parks at Mercedes-Benz.

Subjects: GRATT, Marc; ADVERTISING executives; MERCEDES-Benz of North America Inc.

• Source: Advertising Age. 11/16/1992, Vol. 63 Issue 47, p34-34. 1/6p.

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Pepsi-Coke ad recall battle goes flat.

• Authors : Fitzgerald, Kate

Subjects: SURVEYS; ADVERTISING campaigns; PEPSICO Inc.

• Source: Advertising Age. 10/29/1990, Vol. 61 Issue 45, p59-59. 2/5p. 1 Chart.

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